Telefónica Digital and Mozilla today unveiled an ambitious strategy to create a new mobile platform that will deliver the first HTML5 based devices running on the open Web. The Open Web Devices platform (OWD), which will launch in 2012,is an important step forward in the establishment of HTML5 as the next major ecosystem for smartphones, and will enable the delivery of smartphone capabilities at low price points.

The Telefónica brand will now have an institutional role for speaking with institutions, shareholders and investors, multinationals and large accounts, society and employees in every country where the Group operates.